Adding Life to Years 

Official Dentist


124 W. Main St., Union, MO 63084

(636) 583-2612

Dr. Edwards' Blog

It's all about YOU, your teeth and your health --  9/18/17

I've just returned from a huge dental tradeshow in Las Vegas where more than 50 vendors offered a plethora of products and new technologies aimed at giving the best care available to you, the patient.  Everything from digital radiology to CT digital scans and implants to crowns. 

It's called Dentsply Sirona World or Siroworld, for short.  Sirona is the dental manufacturing company that invented the CAD/CAM machine which lets dentists offer "same day crowns."  Many Optima Dental Group patients have benefited from that technology. 

I, along with 8,000 other dental professionals from around the world, went to Siroworld to see what other new technology and products might help us upgrade our practices and the treatment options we can give our patients.  But one of our biggest takeaways, I believe, wasn't about some new product on the market, but about how we, as healthcare providers can improve the care we give.  That inspiration came from one of our Keynote Speakers, Simon Sinek.  He authored the book, "Start With Why:  How Great Leaders Inspire Everyone to Take Action."  Sinek also is widely known for his TED Talk "How Great Leaders Inspire Action," which is the third most-watched TED talk ever.  Sinek is recognized by many, myself included, as a visionary and has dedicated his life's work to discovering what motivates people.  I think those of us who listened to his address came away with a new understanding of essential leadership skills and how, if we first ask ourselves "Why?" we can start to see answers that can lead to more satisfied patients.

More than 100 more guest speakers gave us their insight into best business practices and how to offer comprehensive care in just about every aspect of dentistry. 

I talked with many vendors who touted their technology as the wave of the future, and I picked up lots of articles to research.  While advancing technology may be where dentistry is headed, I just want to make sure those newer products and services will still fit my philosophy and the mission of my practice.  Some of them might.  I will continue to offer concierge-type services to our patients and work directly with them so they can achieve more than a healthy mouth but whole body health. 

While some other practices in our area now are focused on seeing more patients and making more money, that's just not the way I do business.  Minimally-invasive, biologically-based individualized care is what we do.  Why?  Because we asked, and patients have said time and again, “I want to be treated like I am not just a number.  I want time with Dr. Edwards, and I want the least amount of dentistry over my lifetime.”  They also tell us they want to keep their teeth, be proud of their smiles and choose their food – not have their teeth choose their food.

Home    |    Our Spirit of Caring    |    Why Choose Us?   |    Our Services    |    Meet Our Doctors  
 Dental Library    |    Initial Visit    |    Contact Us

© 2009 optimadentalgroup.     All Rights Reserved